{"id":1893,"date":"2019-05-25T11:46:20","date_gmt":"2019-05-25T09:46:20","guid":{"rendered":"http:\/\/multipleweb.wpengine.com\/projects\/aena-universo-conceptual-y-grafico\/"},"modified":"2021-10-27T11:33:46","modified_gmt":"2021-10-27T09:33:46","slug":"aena-visual-language","status":"publish","type":"portfolio","link":"https:\/\/multiplestudio.org\/en\/portfolio\/aena-visual-language\/","title":{"rendered":"Aena <\/span>
Visual language"},"content":{"rendered":"
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Aena<\/strong><\/span>
\nVisual language<\/h3>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556641320911{margin-bottom: 5% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1575907120857{margin-bottom: 10% !important;}” el_class=”textos-intro-portfolio”]\n

Aena<\/a>\u00a0is the world\u2019s number one airport operator in terms of passenger traffic. Over 577 million passengers passed through Spanish airports in the last three years. The company manages 46 airports and 2 heliports in Spain and participates directly and indirectly in the management of a further 15 airports in Europe and America, including\u00a0London Luton Airport.<\/span><\/p>\n

 <\/p>\n

Taking the logo designed by\u00a0Estudio Mariscal\u00a0as a starting point, we created and structured a new visual language: a graphic system to meet the multiple needs of the company.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/6″ css=”.vc_custom_1556550883101{margin-left: .4rem !important;}”][vc_widget_sidebar sidebar_id=”footer5″][\/vc_column][vc_column width=”1\/6″ css=”.vc_custom_1556550887719{margin-left: .4rem !important;}”][vc_widget_sidebar sidebar_id=”footer6″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558778842525{margin-bottom: 5% !important;}”][vc_column]\t

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A flexible system
\n<\/span><\/h4>\n

We set out with the premise of establishing a system that would be flexible, capable of adapting to Aena\u2019s many needs; unique, making the brand recognisable across all applications; and clear, serving as a visual guide for airport users.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558778858643{margin-top: 20% !important;margin-bottom: 20% !important;}”][vc_column]\t

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Icons<\/h4>\n

Icons are a universal language, particularly suitable as a way to communicate information in an international environment. We based their morphology on the corporate typography, so that they work seamlessly together.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558355836078{margin-bottom: 30px !important;}”][vc_column]\t

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Graphic System<\/span><\/h4>\n

The implementation of a new identity in a company like Aena requires the creation of a complex graphic system, with sufficient flexibility in all areas and uses, but at the same time remaining solid and coherent throughout.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558005973198{margin-bottom: 30px !important;}”][vc_column]\t

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Communication Tools<\/span><\/h4>\n

The challenge was not to create applications for each case, but rather to provide the client with a set of tools and simple guidelines with which Aena and its brand department could resolve all communication needs.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558005973198{margin-bottom: 30px !important;}”][vc_column]\t

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The airport routes<\/span><\/h4>\n

The flow of people in airports represents routes towards a journey. Helping travellers along these routes is what Aena does. To illustrate this, we used icons, lines and points to create simple stories we called \u201cnarratives.\u201d Narratives help to explain services and illustrate messages.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558005973198{margin-bottom: 30px !important;}”][vc_column]\t

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Digital<\/span><\/h4>\n

Following the structure and navigation provided by the web team at Aena<\/a>, we proposed a website with a differentiating design, which conveys renewal and modernity, keeping the visual language of the brand developed, coherent and identifiable.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558005973198{margin-bottom: 30px !important;}”][vc_column]\t

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Reasons to visit Spain<\/span><\/h4>\n

A special section<\/a> created to boost tourism, where the first thing was to create a specific iconography to illustrate the different things offered by this sector in Spain.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558781748248{margin-top: 15% !important;margin-bottom: 15% !important;}”][vc_column]\t

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\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558365943666{margin-top: 10% !important;margin-bottom: 5% !important;}”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_column_text el_class=”textos-portfolio”]The inside pages of this section focus on visualising in an intuitive way the range of possibilities on offer.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1573490013695{margin-bottom: 1% !important;}”][vc_column width=”1\/2″]\t
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Visual language and graphic resources for AENA, Spanish airport operator.<\/p>\n","protected":false},"featured_media":1897,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[64,48,65],"class_list":["post-1893","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-aena-en","tag-editorial-en","tag-iconography","project-category-branding-en","project-category-digital-en","project-category-home-en"],"yoast_head":"\nAena Visual language — multipleStudio<\/title>\n<meta name=\"description\" content=\"Visual language and graphic resources for AENA, Spanish airport operator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/multiplestudio.org\/en\/portfolio\/aena-visual-language\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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