{"id":1898,"date":"2019-05-24T09:03:32","date_gmt":"2019-05-24T07:03:32","guid":{"rendered":"http:\/\/multipleweb.wpengine.com\/projects\/alexandre-arrechea-identidad-digital-y-sitio-web\/"},"modified":"2019-12-09T16:59:57","modified_gmt":"2019-12-09T15:59:57","slug":"alexandre-arrechea-digital-identity-and-website","status":"publish","type":"portfolio","link":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/","title":{"rendered":"Alexandre Arrechea <\/span>
Digital identity and website"},"content":{"rendered":"
[vc_row][vc_column]\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"Alexandre\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1557477537006{margin-top: 3% !important;margin-bottom: 2% !important;}”][vc_column width=”1\/2″][vc_column_text]\n

Alexandre Arrechea<\/strong><\/h3>\n

Digital identity and website<\/span><\/h3>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1556641320911{margin-bottom: 5% !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1575907128125{margin-bottom: 10% !important;}” el_class=”textos-intro-portfolio”]\n

We worked with artist Alexandre Arrechea to build his new digital identity and a website<\/a> to showcase his work. The identity was created based on its most emblematic pieces.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/6″ css=”.vc_custom_1556550883101{margin-left: .4rem !important;}”][vc_widget_sidebar sidebar_id=”footer5″][\/vc_column][vc_column width=”1\/6″ css=”.vc_custom_1556550887719{margin-left: .4rem !important;}”][vc_widget_sidebar sidebar_id=”footer6″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558682536605{margin-top: 25% !important;margin-bottom: 30% !important;}”][vc_column]\t

\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558365943666{margin-top: 10% !important;margin-bottom: 5% !important;}”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_column_text el_class=”textos-portfolio”]\n

Alexandre Arrechea. Trinidad, Cuba, 1970.<\/h4>\n

Arrechea is an artist recognized for his career and for representing the most famous buildings in New York in ten large sculptures on Park Avenue.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558355573650{margin-bottom: 30px !important;}”][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJlbWJlZC1jb250YWluZXIlMjIlM0UlM0NpZnJhbWUlMjB3aWR0aCUzRCUyMjE0MjAlMjIlMjBoZWlnaHQlM0QlMjI3OTklMjIlMjBhbHQlM0QlMjJBbGV4YW5kcmUlMjBBcnJlY2hlYSUyMHZpZGVvJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cueW91dHViZS5jb20lMkZlbWJlZCUyRlBGbzJZbnlRNE93JTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3clM0QlMjJhY2NlbGVyb21ldGVyJTNCJTIwYXV0b3BsYXklM0IlMjBlbmNyeXB0ZWQtbWVkaWElM0IlMjBneXJvc2NvcGUlM0IlMjBwaWN0dXJlLWluLXBpY3R1cmUlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558683375339{margin-top: 20% !important;margin-bottom: 5% !important;}”][vc_column width=”1\/2″][vc_column_text el_class=”textos-portfolio”]\n

Stretching the typography as the artist stretches the buildings in his artworks allowed us to create a language for all his communications with the necessary flexibility.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558355836078{margin-bottom: 30px !important;}”][vc_column]\t

\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558683386828{margin-top: 20% !important;margin-bottom: 5% !important;}”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_column_text el_class=”textos-portfolio”]\n

The artist’s Instagram account<\/a> was integrated into the website so that the user could have a window into Arrechea\u2019s ongoing process of creation.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558355845196{margin-bottom: 30px !important;}”][vc_column]\t

\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558005973198{margin-bottom: 30px !important;}”][vc_column]\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558683375339{margin-top: 20% !important;margin-bottom: 5% !important;}”][vc_column width=”1\/2″][vc_column_text el_class=”textos-portfolio”]\n

The entire website is designed with three types of template pages that cover all the functional needs of the site.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1571147314211{margin-bottom: 5% !important;}”][vc_column]\t

\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1571147331042{margin-bottom: 5% !important;}”][vc_column]\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1571147336402{margin-bottom: 5% !important;}”][vc_column]\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1571147354746{margin-bottom: 5% !important;}”][vc_column]\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1571147359141{margin-bottom: 5% !important;}”][vc_column]\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1571147526637{margin-top: 20% !important;margin-bottom: 5% !important;}”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_column_text el_class=”textos-portfolio”]\n

The visual language created for the digital identity and the website adapts to all types of communications, such as newsletters.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1558005973198{margin-bottom: 30px !important;}”][vc_column width=”1\/3″]\t

\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][vc_column width=”1\/3″]\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][vc_column width=”1\/3″]\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1573490029754{margin-top: 25% !important;margin-bottom: 20% !important;}”][vc_column]\t
\r\n\t \t\t\t
\r\n\t\t\t\t\"\"\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

Alexandre Arrechea, new digital identity and a website to showcase the artist’s work.<\/p>\n","protected":false},"featured_media":1900,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[68,61,67],"class_list":["post-1898","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-alexandre-arrechea-en","tag-digital-en","tag-ux-ui-en","project-category-digital-en"],"yoast_head":"\nAlexandre Arrechea Digital identity and website — multipleStudio<\/title>\n<meta name=\"description\" content=\"Alexandre Arrechea, new digital identity and a website to showcase the artist's work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexandre Arrechea Digital identity and website — multipleStudio\" \/>\n<meta property=\"og:description\" content=\"Alexandre Arrechea, new digital identity and a website to showcase the artist's work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/\" \/>\n<meta property=\"og:site_name\" content=\"multipleStudio \u2014 Graphic Design, Branding, Web, Photography, Talents\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-09T15:59:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/multiplestudio.org\/wp-content\/uploads\/2019\/05\/destacada-black.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/portfolio\\\/alexandre-arrechea-digital-identity-and-website\\\/\",\"url\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/portfolio\\\/alexandre-arrechea-digital-identity-and-website\\\/\",\"name\":\"Alexandre Arrechea Digital identity and website — multipleStudio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/portfolio\\\/alexandre-arrechea-digital-identity-and-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/portfolio\\\/alexandre-arrechea-digital-identity-and-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/multiplestudio.org\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/destacada-black.png\",\"datePublished\":\"2019-05-24T07:03:32+00:00\",\"dateModified\":\"2019-12-09T15:59:57+00:00\",\"description\":\"Alexandre Arrechea, new digital identity and a website to showcase the artist's work.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/portfolio\\\/alexandre-arrechea-digital-identity-and-website\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/multiplestudio.org\\\/en\\\/portfolio\\\/alexandre-arrechea-digital-identity-and-website\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/portfolio\\\/alexandre-arrechea-digital-identity-and-website\\\/#primaryimage\",\"url\":\"https:\\\/\\\/multiplestudio.org\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/destacada-black.png\",\"contentUrl\":\"https:\\\/\\\/multiplestudio.org\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/destacada-black.png\",\"width\":1280,\"height\":960,\"caption\":\"Alexandre Arrechea - MORE BEAUTIFUL THAN SILENCE\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/portfolio\\\/alexandre-arrechea-digital-identity-and-website\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Front cover\",\"item\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alexandre Arrechea Digital identity and website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/\",\"name\":\"multipleStudio \u2014 Graphic Design, Branding, Web, Photography, Talents\",\"description\":\"We are multipleStudio, specialized in graphic design, branding, editorial, packaging, web and photography, creating from Madrid and Ibiza.\",\"publisher\":{\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/#organization\",\"name\":\"multipleStudio\",\"url\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/multiplestudio.org\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/multiplestudio-1.png\",\"contentUrl\":\"https:\\\/\\\/multiplestudio.org\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/multiplestudio-1.png\",\"width\":520,\"height\":80,\"caption\":\"multipleStudio\"},\"image\":{\"@id\":\"https:\\\/\\\/multiplestudio.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/multiple_studio\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/multiplestudio\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alexandre Arrechea Digital identity and website — multipleStudio","description":"Alexandre Arrechea, new digital identity and a website to showcase the artist's work.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/","og_locale":"en_US","og_type":"article","og_title":"Alexandre Arrechea Digital identity and website — multipleStudio","og_description":"Alexandre Arrechea, new digital identity and a website to showcase the artist's work.","og_url":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/","og_site_name":"multipleStudio \u2014 Graphic Design, Branding, Web, Photography, Talents","article_modified_time":"2019-12-09T15:59:57+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/multiplestudio.org\/wp-content\/uploads\/2019\/05\/destacada-black.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/","url":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/","name":"Alexandre Arrechea Digital identity and website — multipleStudio","isPartOf":{"@id":"https:\/\/multiplestudio.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/#primaryimage"},"image":{"@id":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/#primaryimage"},"thumbnailUrl":"https:\/\/multiplestudio.org\/wp-content\/uploads\/2019\/05\/destacada-black.png","datePublished":"2019-05-24T07:03:32+00:00","dateModified":"2019-12-09T15:59:57+00:00","description":"Alexandre Arrechea, new digital identity and a website to showcase the artist's work.","breadcrumb":{"@id":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/#primaryimage","url":"https:\/\/multiplestudio.org\/wp-content\/uploads\/2019\/05\/destacada-black.png","contentUrl":"https:\/\/multiplestudio.org\/wp-content\/uploads\/2019\/05\/destacada-black.png","width":1280,"height":960,"caption":"Alexandre Arrechea - MORE BEAUTIFUL THAN SILENCE"},{"@type":"BreadcrumbList","@id":"https:\/\/multiplestudio.org\/en\/portfolio\/alexandre-arrechea-digital-identity-and-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Front cover","item":"https:\/\/multiplestudio.org\/en\/"},{"@type":"ListItem","position":2,"name":"Alexandre Arrechea Digital identity and website"}]},{"@type":"WebSite","@id":"https:\/\/multiplestudio.org\/en\/#website","url":"https:\/\/multiplestudio.org\/en\/","name":"multipleStudio \u2014 Graphic Design, Branding, Web, Photography, Talents","description":"We are multipleStudio, specialized in graphic design, branding, editorial, packaging, web and photography, creating from Madrid and Ibiza.","publisher":{"@id":"https:\/\/multiplestudio.org\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/multiplestudio.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/multiplestudio.org\/en\/#organization","name":"multipleStudio","url":"https:\/\/multiplestudio.org\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/multiplestudio.org\/en\/#\/schema\/logo\/image\/","url":"https:\/\/multiplestudio.org\/wp-content\/uploads\/2017\/12\/multiplestudio-1.png","contentUrl":"https:\/\/multiplestudio.org\/wp-content\/uploads\/2017\/12\/multiplestudio-1.png","width":520,"height":80,"caption":"multipleStudio"},"image":{"@id":"https:\/\/multiplestudio.org\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/multiple_studio\/","https:\/\/www.linkedin.com\/company\/multiplestudio\/"]}]}},"_links":{"self":[{"href":"https:\/\/multiplestudio.org\/en\/wp-json\/wp\/v2\/portfolio\/1898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multiplestudio.org\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/multiplestudio.org\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/multiplestudio.org\/en\/wp-json\/wp\/v2\/comments?post=1898"}],"version-history":[{"count":0,"href":"https:\/\/multiplestudio.org\/en\/wp-json\/wp\/v2\/portfolio\/1898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multiplestudio.org\/en\/wp-json\/wp\/v2\/media\/1900"}],"wp:attachment":[{"href":"https:\/\/multiplestudio.org\/en\/wp-json\/wp\/v2\/media?parent=1898"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multiplestudio.org\/en\/wp-json\/wp\/v2\/tags?post=1898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}