![Alexandre Arrechea. Seagram building. NY. 2012 Alexandre Arrechea. Seagram building. NY. 2012](https://multiplestudio.org/wp-content/uploads/2019/05/G-2-6.jpg)
Alexandre Arrechea
Digital identity and website
We worked with artist Alexandre Arrechea to build his new digital identity and a website to showcase his work. The identity was created based on its most emblematic pieces.
![Alexandre Arrechea - LOADING - Animación](https://multiplestudio.org/wp-content/uploads/2019/05/loading.gif)
Alexandre Arrechea. Trinidad, Cuba, 1970.
Arrechea is an artist recognized for his career and for representing the most famous buildings in New York in ten large sculptures on Park Avenue.
Stretching the typography as the artist stretches the buildings in his artworks allowed us to create a language for all his communications with the necessary flexibility.
![Alexandre Arrechea - BRAND NEW WEB - Animación](https://multiplestudio.org/wp-content/uploads/2019/05/brand-new-web.gif)
The artist’s Instagram account was integrated into the website so that the user could have a window into Arrechea’s ongoing process of creation.
![Alexandre Arrechea - Web Home](https://multiplestudio.org/wp-content/uploads/2019/05/alexandre-arrechea-web-home.jpg)
![Alexandre Arrechea - Instagram wireframe](https://multiplestudio.org/wp-content/uploads/2019/05/instagram.jpg)
The entire website is designed with three types of template pages that cover all the functional needs of the site.
![Alexandre Arrechea - Home wireframe](https://multiplestudio.org/wp-content/uploads/2019/05/wireframes.gif)
![Alexandre Arrechea - Web portfolio](https://multiplestudio.org/wp-content/uploads/2019/05/screen-1.jpg)
![Alexandre Arrechea - Web obra](https://multiplestudio.org/wp-content/uploads/2019/05/screen-2.jpg)
![Alexandre Arrechea - Web crítico](https://multiplestudio.org/wp-content/uploads/2019/05/screen-3.jpg)
![Alexandre Arrechea - Web móvil](https://multiplestudio.org/wp-content/uploads/2019/05/moviles.jpg)
The visual language created for the digital identity and the website adapts to all types of communications, such as newsletters.
![Alexandre Arrechea - Newsletter 1](https://multiplestudio.org/wp-content/uploads/2019/05/news-1.jpg)
![news-2](https://multiplestudio.org/wp-content/uploads/2019/05/news-2.jpg)
![Alexandre Arrechea - Newsletter 3](https://multiplestudio.org/wp-content/uploads/2019/05/news-3.jpg)
![Alexandre Arrechea - MORE BEAUTIFUL THAN SILENCE - Animación](https://multiplestudio.org/wp-content/uploads/2019/05/More-Beatiful-Than-Silence.gif)