Digital identity and website
We worked with artist Alexandre Arrechea to build his new digital identity and a website to showcase his work. The identity was created based on its most emblematic pieces.
Alexandre Arrechea. Trinidad, Cuba, 1970.
Arrechea is an artist recognized for his career and for representing the most famous buildings in New York in ten large sculptures on Park Avenue.
Stretching the typography as the artist stretches the buildings in his artworks allowed us to create a language for all his communications with the necessary flexibility.
The artist’s Instagram account was integrated into the website so that the user could have a window into Arrechea’s ongoing process of creation.
The entire website is designed with three types of template pages that cover all the functional needs of the site.
The visual language created for the digital identity and the website adapts to all types of communications, such as newsletters.