Royal Spanish Football Federation

Rebranding and visual identity

The Royal Spanish Football Federation (RFEF) is the governing body for football in Spain with the task of organizing, regulating, protecting and developing this sport.


The objective of the integral rebranding of the RFEF was to bring coherence and clarity to its brand architecture. The new visual system harmonizes and unifies the different sub-brands within the RFEF, while at the same time, creating a language that is bold and modern.

Proyect Direction
Coppel Studio


Creative Direction and Design
Coppel Studio


Custom Font ‘La Roja’
Casasin C.F.